Elon Musk has been known to use literary inspirations to name a few of his business endeavors. Starlink is just one of these ventures named after a piece of literature.
The book, ‘The Fault in Our Stars’, by John Green.
The writer, Green, was included in Time magazine's list of ‘The 100 Most Influential People in the World’, in 2014. The book, written in 2011 and launched in 2012, was named a “New York Times best seller”.
Starlink, a subsidiary of SpaceX, was named after the book ‘The Fault in Our Stars’.
If anyone is curious, the name was inspired by The Fault in Our Stars
— Elon Musk (@elonmusk) February 21, 2018
The title of Green’s book is taken from Shakespeare's play ‘Julius Caesar’, in which the nobleman Cassius states to Brutus: "The fault, dear Brutus, is not in our stars, but in ourselves, that we are underlings."
The Julius Caesar play emphasizes stoicism, an idea in which reason and discipline are utilized to avoid emotional turmoil.
The book, ‘The Fault in Our Stars’, has a good quote towards the end which states:
“.. getting hurt in this world is unavoidable, but we do get to choose whom we allow to hurt us.”
The author, Green,
— Wikipedia
The inspiration for Starlink is touching, as Starlink will work to give greater connectivity for us in areas where connectivity is lacking, giving us the ability to reach out to those we love as we also choose who we connect to and include in our lives.
If today’s story interested you here is some more info: Green also wrote ‘Turtles all the Way Down’. The title and theory are also a concept Musk has tweeted about. It may be safe to say, Musk may have read a few of Green’s books.
exactly
— Elon Musk (@elonmusk) June 4, 2016
Books & games are most assuredly a part of Musk’s time spent raising his sons.
Will try out @NoMansSky this weekend. Maybe reality is just a series of nested simulations all the way down ... https://t.co/DCMr1TVOdL
— Elon Musk (@elonmusk) August 9, 2016
