Tesla Model 3 Joins SK Rent-a-Car As Demand Spikes In South Korea

Featured image: CNN

In the first half of 2020, Tesla Model 3 topped the sales rating for electric cars (EVs) in South Korea. Model 3 was ahead of Hyundai Motor and Kia Motors in the first six months of this year. This is a particularly notable achievement, given that Tesla's factories in America were shut down for more than a month due to the coronavirus pandemic. 

Based on figures from automobile data analysis firm Car is You and statistics from the Ministry of Land, Infrastructure and Transport, Tesla sold 6,839 Model 3s in the first half of 2020. The Tesla image creates certain brand loyalty, as it is considered a revolutionary symbol of its innovative Autopilot technology and the EV platform.

Tesla Model 3 Leads EV Revolution In Korea For The 1st Half Of 2020 https://t.co/wvrGZqs1kj pic.twitter.com/8h2BFkHKiu

— Tesmanian.com (@Tesmanian_com) July 7, 2020

Such popularity is also reflected in the fact that car rental companies strive to include Tesla's cars in their fleets. South Korean car rental firm SK Rent-a-Car said on Monday, July 20 that it has launched a rental service for Tesla Model 3 at its 10 branches in Seoul and Gyeonggi Province.

“As demand for electric vehicles continues to increase, we have recently released new products of Tesla, the most favored EV of customers,” a company official said.

Source: David Paul Morris / Bloomberg

21 Tesla Model 3 will be offered as a short-term car rental. SK Rent-a-Car will offer a 60% discount on rentals by the end of the year to expand the customer’s ability to use electric vehicles. The company also plans to increase the number of electric vehicles and rental points after monitoring customer reviews. 

“It is a meaningful attempt to officially release Tesla products for rent in areas other than Jeju Island,” said the official. “We will expand various rental products for EVs in the future.”

Tesla continues to revolutionize all auto markets of the world. “Tesla's Model 3, which is both refined and cost-effective, far outperforms the rest of the domestic market,” said Kim Pil-soo, a professor at Daelim University College department of automotive engineering. “Once the entry-level price and mass-produced SUV Model Y is released, the number of domestic consumers is going to grow even faster.”

Article edited by @SmokeyShorts, you can follow him on Twitter